PROVEN IN A SMALL MARKET
B U I L T F O R A L A R G E O N E

 - INDEX -

GROUP 1 — CATEGORY, PROBLEM, SOLUTION, MARKET
inevitability, scale, and strategic relevance

1. Category Definition — Rooftop Logistics™

2. The Problem

3. The Solution

4. Market Segments
   Four Core Contractor Markets -&- Three Key Market Segments

5. [A] U.S. Market Opportunity - The $700M SOM
   Untapped U.S. Market: TAM → SAM → SOM

   [B] A Global Market — Only Two Direct Competitors

6. [A] North America Footprint & Distribution Centers (DC's)

   [B] Favorable U.S. Macros & Market Fundamentals

   [C] U.S. Building Products Distribution M&A Trends

GROUP 3 — U.S. ENTRY: CERTIFICATION, MANUFACTURING,
STRUCTURE, TAX
remove regulatory risk, operational risk, and legal risk

12. U.S. Certification & Engineering Roadmap

    UL / ANSI / OSHA Mk3 redesign 6–12 week certification

13. U.S. Manufacturing Plan

    Texas* Hybrid FRP + aluminum 12–18 months (post U.S. entry)

14. U.S. Operating Structure Statement (Concise Legal‑Opinion Version)

15. Global Tax Position Statement (Concise Legal‑Opinion Version)

GROUP 2 — TRACTION, GTM, DEMAND, CERTIFICATION
prove execution, readiness, and U.S. pull

7. [A] The ANZUS Traction & Engineering Certification
   
   [B1] Proven in ANZ — and Ready for U.S.A

   [B2] The HERM Logic Journey — since inception
   
   [C] Expabding into U.S.A — with Proven GTM Framework

   [D] WWCC (HERM Mobile APP): Qualifying the Customer

   [E] The HERM Team — Proven Execution

8. Pay for Performance (P4P) Program → driving Customer Acquasition & Retention (CAC) at the Lowest Cost to Business (LCB)

9. U.S. Demand Signals - North America Footprint
   QXO → Tamlyn → Trade expos → Contractor interest

10. U.S. GTM Customer Pull Strategy
    Identify → Qualify → Close → P4P

11. Why Not Distributors — Margin Protection

 HERM Logic

Proven in ANZ.

Built for U.S. Scale.

GROUP 4 — FINANCIALS, INVESTMENT, DOWNSIDE, EXIT
economics, valuation, capital deployment, and liquidity

16. Financial Spine — Unified Economics : [A] Pricing → COGS → Margin
    [B] EBITDA → Unit economics | [C] Cash conversion

17. U.S. Financial Model: [A} SOM → [B} 3 — 5-Year Projection → [C] Exit

    :: Revenue → Units → EBITDA →Cash flow → Valuation trajectory

18. Investor Buy-In — US$1.5M Capital Deployment

19. Downside Protection — Capital Safety, Collateral Resale Value, Batch #1 liquidation value, Minimum recovery scenario

20. Exit Strategy @ 0.5% — HERM Logic delivers predictable liquidity across all market‑capture scenarios → 0.5% → 1.0% → 2.0% — Scales to $500M

21. [A] Unicorn Trigger @ 1.0% — Category Creator, Workflow ‑ infrastructure layer Consolidator adjacency Digital + physical OS

    [B] Unicorn Trigger @ 2.0% — Exit Strategy: IPO or Strategic Acquisition

    QXO Beacon SRS ABC Supply Hilti Tamlyn Why HERM is a bolt‑on

22. [A] The Investment Ask

    [B] The Opportunity | Next Step

The HERM Material Lift and the HERM Chute are not a single machine — they are a unified rooftop workflow. One brings the new materials up. The other takes the old materials down. While one team installs, the other removes. WWCC validates the financial impact of both. Together, they modernize the last 30–74 feet of the jobsite.

CATEGORY DEFINITION
ROOFTOP LOGISTICS™

Rooftop Logistics™ is the workflow-infrastructure layer that modernizes the last 30–74 feet of the jobsite — delivering materials safely, efficiently, and profitably onto and across the roof.

• ONE System
• ONE Solution
• ONE Standard
ONE Uniformed Workflow

it's a global problem!

Tow-trailer and Driveable Debrie Chutes
Purchase Price: from US$40,000

Cherry-Pickers, Boom-Trucks Daily Hire Cost Up to 30ft reach: $400 - $800
40 - 74ft reach: $1,000 - $3,800

Contractor Validation — Real‑World Proof of the Problem

... it's not just an U.S. problem -

WHERE Contractors Leak Profit Margins ... on EVERY Worksite!

the last 30–74 feet of the jobsite are unsafe, unengineered, labor‑heavy, and profit‑leaking — and no one has ever modernized them.

“We were losing money every day waiting for distributor delivery. So I bought a Silverado and put a crane on it.” — Neil, Buzzline Roofing - Eugene OR, USA - (Est. Cost: $150,000)

The SOLUTION

Modular debris removal for old materials down

Modular lifting with Ground + Wall Supports for new materials up

Crew
Burnout

Cost
Blowout

* Galvanized Steel
Chute Sleave
(Not Standard Equipment)

The Unified Rooftop Workflow System

HERM is strategically focused on
four core contractor markets
across three key market segments

Residential

Industrial

Commercial

“HERM serves four core contractor markets across three key segments.”

“A single unified workflow system across Residential, Commercial, and Industrial rooftops.”

Roofing Solar HVAC Building-works

National Scale | Broad Geographic Reach | Diverse Customer Channels

PROVEN IN A SMALL MARKET

... B U I L T F O R A L A R G E O N E

“A proven rooftop workflow model entering a 30× larger U.S. market.”

SAM
Serviceable Addressable Market
HERM Addressable

SOM
Serviceable Obtainable Market

KEY POINT

HERM does not need to capture a large shar of the market to become a substantial business.

Even conservative penetration delivers extraordinary financial outcomes.

TAM : 300–350K Contractors

• Roofing, Solar, HVAC, Building‑Works

• Nationwide rooftop activity

• High-frequency material movement

SOM — 0.5–2.0% Capture

• Repeat‑need workflow

• Proven ROI + fast payback

• One system → multiple outcomes

SAM: 120–160K Qualified

• Licensed + insured

• Active rooftop contractors

• Commercial need validated

TAM
Total Addressable Market

GLOBAL COMPETITION :

Our North America Footprint

HERM/Tamlyn DC'c
(Distribution Centers):

300,000 - 350,000+
Potential Contractors Universe
Across the United States (Q4/2025)

T A M
TOTAL ADDRESSABLE MARKET
Universe of Potential Contractors

Door -2- Door Direct Delivery

• Houston
• Dallas
• Reno

TAMLYN www.tamlyn.com

PROVEN IN A SMALL MARKET
B U I L T F O R A L A R G E O N E

Immediate nationwide coverage through
existing distribution partner.

The growing demand for home equity lending in the U.S. is being driven by increased homeownership, rising property values, and consumers seeking to leverage their home equity for financing various purposes such as home improvements. education, and debt consolidation. As interest remain favorable and the housing market continues to appreciate, home equity lending is expected to see significant growth. The market valued at USD200 Billion in 2024, is projected to reach USD290 Billion by 2032, growing at a CAGR of 4.7% from 2025 to 2032.

source: United States Home Equity Lending Market Report:
www.verifiedmarketresearch.com/product/us-home-equity-lending-market/

Favorable U. S. Macros & Market Fundamentals

United States Home Equity Lending Market Valuation - 2025-2032

 Building Products Distribution M&A Trends in 2026:
 Consolidation, Strategic Buyers, and Market Outlook

 Despite a softer housing environment, M&A activity in Building Products Distribution has remained resilient, driven by continued interest from strategic acquirers and private equity firms seeking greater scale, broader geographic reach, and more comprehensive product and service portfolios.

 Building Products Distribution led deal activity across the broader wholesale distribution industry in Q1 2026, with QXO (NYSE: QXO) committing more than $19 billion to acquisitions since January. Among the deals is the pending $17 billion purchase of TopBuild, announced in April. QXO also completed the $2.3 billion acquisition of Kodiak Building Partners in April. With the TopBuild acquisition, QXO aims to become the second-largest publicly traded building-products distributor in North America, with approximately 1,150 locations across the United States and Canada and combined revenue exceeding $18 billion. The two transactions follow the $11.3 billion acquisition of Beacon Roofing Supply in April 2025.

 These large-scale acquisitions are likely to further accelerate consolidation across the sector, as local and regional suppliers look to merge to remain competitive with larger national platforms, according to a new industry report released by BGL’s Building Products investment banking team.

  Building Products M&A Outlook for 2026 and 2027

 As we move through the rest of 2026 and into 2027, we expect building products M&A activity to accelerate as the strategic rationale for consolidation remains strong, particularly in highly fragmented specialty distribution verticals, driven by the strategic value of scale, category breadth, and local service execution. Although buyers are likely to remain disciplined amid macroeconomic uncertainty, pent-up consolidation demand, sustained interest in high-quality niche distributors, and improving capital availability should continue to support transaction activity. Strategic acquirers are likely to remain the most aggressive buyers, supported by strong balance sheets and the realization of synergies, while private equity will remain highly active, particularly for add-on acquisitions that expand existing platform investments.

Major U.S. M&A Players (2024-2026)

Home Depot | Lowe's | Amphenol | Hubbell | MasterBrand | SRS | Rosebank Industries | ABC | Builders First Choice |
QXO | Foundation Building Materials | CRH | James Hardie

Well Positioned for Large Fragment Markets

1. ANZ CRI6 Traction

— Industry Compliance ...
and ready for U.S. scale.

Commercially validated across Australia & New Zealand

TRL9 | PROVE THROUGH COMMERCIAL OPERATION

This is the decisive technology milestone.

ARENA defines TRL9 as:

“Actual system proven through successful operations.”

That distinction is highly relevant to HERM.

HERM progressed beyond prototype validation and technology demonstration into real-world manufacture, sale and contractor operation.

The system has consequently been subjected to something considerably more valuable than laboratory validation: customers paying for the technology and using it in actual construction environments.

Therefore, from HERM's perspective:

TRL9 = Technology Risk Substantially Retired.

The investor is no longer principally being asked to fund the invention of an unproven machine.

They are being presented with a proven technology platform entering its next stage of commercial scale.

HERM Logic — From Technology Development to Bankable Commercialisation

HERM Logic’s development of the HERM Material Lift System can be viewed as a deliberate progression through Technology Readiness Levels (TRL1–TRL9) and subsequently through the Commercial Readiness Index (CRI1–CRI6).

HERM is not raising capital to prove the technology.

HERM is raising capital to scale proven technology into the
U.S. market.

PROVEN IN A SMALL MARKET
B U I L T F O R A L A R G E O N E

ANZ TAM:
12,605 GC's & Sub-Contractors

U.S. TAM: 300,000 - 350,000+ GCs & Sub-Contractors

2. Proven in ANZ ... Ready for U.S.A

Go to Market

3. Expanding into U.S.A with a
— Proven GTM Framework

A proven GTM engine — ready for U.S. deployment.

FREE Mobile App & FREE Email Reports
> send directly to your CEO, CFO, COO, VP, CPA ...

4. Qualifying the Customer

.... no assumptions are made

International

HERM Group Limited

Office: The L Plaza, 367-375 Queens Road Central, Sheung Wan, Hong Kong SAR 999077

Manufacturing: China & Malaysia

Distribution: Selangor, Malaysia

USA

HERM Logic LLC | HERM Group Limted

Office: 8 The Green, Dover, DE 19901.

Distribution Center (DC): Huston & Dallas Tx. and Reno NV

Manufacturing: Planned for 2027 (location: Texas)

Pay for Performance (P4P Program)

Merit Based Performance Pay and Incentives

U.S. IRS Position: Commissions to Independent Agents Are Deductible

IRC §162 – Trade or Business Expenses
Allows deduction of ordinary and necessary expenses paid in carrying on a trade or business.

CLOSE — Convert Interest Into Adoption Contractors convert quickly because they see the system live, understand the ROI immediately, and recognise the safety + efficiency value on the spot. WWCC provides a personalised ROI report, enabling fast, data‑driven decisions. Integrated equipment finance removes friction, allowing reps to close deals predictably and at scale.

U.S. Demand Signals —
The Market is Already Pulling HERM in.

QXO
— Strategic Interest

A major U.S. building‑products consolidator has shown clear interest following direct conversations and technical briefings. They recognize HERM’s ability to:

• Reduce jobsite risk

HERM reduces jobsite risk by eliminating manual rooftop lifting, reducing fall exposure, removing improvised equipment, and replacing high‑risk workflows with engineered, certified, controlled systems.

• Lower contractor operating costs

HERM reduces operating costs by cutting labor hours, increasing job throughput, reducing injury‑related expenses, eliminating improvised equipment, and replacing multi‑person workflows with fast, mechanized, single‑operator systems.

• Modernize rooftop workflows

HERM modernizes rooftop workflows by mechanizing vertical delivery, horizontal movement, and debris removal — creating a unified, efficient, safe, and data‑validated rooftop workflow that replaces outdated manual labor.

This is a top‑down demand signal from a national‑scale market influencer.

TAMLYN
— U.S. Distribution Partner Engagement

Tamlyn (55‑year U.S. building‑products company) has expressed strong interest in:

• Distributor activation

Distributor activation means turning distributors into active partners who demonstrate HERM at trade expos, educate contractors, enable sales reps, promote the category, and drive adoption across their networks.

• Trade‑expo collaboration

Trade expo collaboration means distributors actively demonstrate HERM at industry events, promote the category to their contractor networks, and generate real‑world demand — confirming strong market pull and strategic alignment.

• Contractor education

Contractor education covers teaching contractors how to use HERM, and what financial and safety benefits it delivers. It transforms curiosity into adoption — and adoption into repeat usage.

For HERM, contractor education is one of the strongest demand‑signal drivers because contractors immediately understand the value once they see the system in action.

They see HERM as a category‑defining product aligned with their contractor network and safety‑focused product portfolio.

Tamlyn → QXO → Trade Expos → Contractor Interest

Trade Expos —
Real Contractor Engagement

Across multiple U.S. trade expos, contractors have shown:

• Strong product interest

Contractor interest is strong, immediate, and ROI‑driven — contractors engage at expos, recognize the safety and cost benefits instantly, and adopt HERM as a modernized rooftop workflow that protects margin and increases throughput.

• High engagement at demonstrations

Demo engagement means contractors physically interact with HERM at expos, instantly recognize the safety and ROI benefits, and convert interest into adoption — often on the spot.

• Clear recognition of safety + efficiency value

Safety efficiency value means HERM makes rooftop work both safer and faster — reducing fall exposure, eliminating manual lifting, lowering fatigue, and creating a controlled, standardized workflow that improves productivity and protects margin.

These events validate that HERM’s rooftop‑logistics category resonates immediately with U.S. contractors.

Contractor Interest — Early Market Pull

Direct inbound interest from U.S. contractors confirms that HERM solves a high‑risk, high‑cost rooftop workflow, aligns with U.S. safety priorities, and delivers immediate operational ROI. Contractors recognise the value instantly during live demos and trade expos, where they see the system eliminate manual rooftop lifting, reduce fall exposure, and accelerate job throughput.

Contractors don’t need to be convinced — they see the system once, understand the ROI immediately, and self‑select into adoption.

The U.S. market is already pulling HERM in — the demand signals are clear.

Mr. Miguel Gonzales
President & CEO
TAMLYN

Mr. Bernal Fernandez
Hispanic Marketing Manager
QXO

Contractor Interest —
Early Market Pull

Direct inbound interest from U.S. contractors confirms:

• HERM solves a high‑risk, high‑cost workflow

• HERM aligns with U.S. safety priorities

• HERM provides immediate operational ROI

Contractors are engaging early because HERM directly addresses the three biggest pressures they face: high‑risk rooftop work, rising labour costs, and the need to modernise outdated workflows.

Live demos, trade expos, and inbound enquiries confirm that contractors immediately recognise HERM’s safety benefits, operational ROI, and ability to eliminate the most dangerous and expensive part of the job.

U.S. Commercial Validation Engine

HERM’s U.S. Commercial Validation Engine transforms contractor pain into adoption through a structured
data‑driven workflow: Diagnose the problem, validate ROI, close with speed, and deliver with precision.

The U.S. Commercial Validation Engine —
How HERM Converts Demand into Revenue

HERM is not entering the U.S. through distributors because distributor economics destroy margin, misalign with capital‑equipment workflows, and create channel friction — while direct entry protects margin, accelerates category creation, and maximizes enterprise value.

“A Proven TRL9 Platform Entering a Structured U.S. Compliance Pathway”

... Manufacturing that follows market validation — not the other way around.

Disciplined. De‑risked. Capital‑efficient.
Designed for profitable scale — not premature capex.

HERM intends to establish a dedicated U.S. operating entity, HERM Logic LLC (Texas), to support the commercial introduction, importation, distribution, and servicing of the HERM Rooftop Logistics System within the United States following completion of U.S. certification. The Texas entity will function as the domestic point of organisation for U.S.‑based commercial activities, including warehousing, inventory management, customer fulfilment, trade‑show operations, and administrative coordination.

Texas is an appropriate jurisdiction for these activities due to its established industrial logistics infrastructure and direct access to major Gulf ports, including the Port of Houston and the Port of Corpus Christi.

These ports provide efficient inbound shipping routes for goods manufactured in Malaysia and offer reliable integration with national freight networks. The state’s central position within U.S. distribution corridors supports timely delivery to commercial buyers and contractors across all major regions.

HERM Logic LLC (Texas) will issue invoices to U.S. customers, receive payments, coordinate third‑party equipment financing settlements, and manage domestic delivery obligations. U.S.‑based operating costs, including warehousing, freight, delivery, and customer support, will be borne by the Texas entity. Manufacturing oversight, supply‑chain coordination, and technical support will continue to be performed by HERM Group International outside the United States, reflecting the global allocation of responsibilities within the HERM group.

This operating structure provides a clear, compliant, and commercially aligned foundation for HERM’s U.S. market entry. It consolidates importation, distribution, and commercial activity within a single jurisdiction, supports national scalability, and offers investors a transparent understanding of how HERM will organise and execute its U.S. operations.you are, what you do, and the purpose of this website. Feel free to include your background, experiences, and any unique aspects that set your business apart. Highlight your mission, values, and the benefits your customers can expect.

“U.S. commercial liabilities are ring‑fenced within HERM Logic LLC (Texas).”

SUMMARY
HERM’s global operating structure results in no corporate tax exposure in any jurisdiction. The Hong Kong entity qualifies for offshore profits exemption under Section 14 of the Inland Revenue Ordinance, supported by established case law. The U.S. entity has no taxable activity until certification and market entry commence. No jurisdiction has a claim on HERM’s operating profit.

Under Hong Kong’s territorial source principle, as set out in Section 14(1) of the Inland Revenue Ordinance (Cap. 112), only profits “arising in or derived from Hong Kong” are chargeable to Profits Tax. Hong Kong jurisprudence, including CIR v. Hang Seng Bank Ltd. [1991] 1 AC 306 and CIR v. HK‑TVB International Ltd. [1992] 3 HKTC 468, confirms that the source of profits is determined by identifying the operations that give rise to those profits and assessing where those operations are carried out. As HERM’s profit‑generating activities occur entirely outside Hong Kong, the company’s profits are properly classified as offshore‑sourced and are not chargeable under Section 14.

HERM conducts its manufacturing and fulfilment activities entirely outside Hong Kong through independent third‑party suppliers located in Malaysia and China. All finished goods are exported directly to Australia and New Zealand. HERM does not maintain offices, employees, warehouses, or agents with contracting authority in Malaysia, China, Australia, New Zealand, or the United States.

The Hong Kong entity performs administrative coordination only. No contracts for the sale of goods or provision of services are negotiated or executed in Hong Kong, and no personnel are based there. All order processing, supply‑chain management, and customer administration occur outside Hong Kong.

HERM Logic LLC (Delaware) currently has no U.S. revenue, customers, operations, or Permanent Establishment, as the HERM Rooftop Logistics System is not yet certified for sale in the United States. Accordingly, the entity has no U.S. federal or state corporate tax liability.

HERM has no taxable presence in Australia or New Zealand. The only statutory charges incurred relate to GST on import, customs clearance, and delivery fees, all of which are treated as operating expenses rather than corporate taxes.

“All U.S. commercial activity will be taxed within the U.S. entities (Delaware/Texas), ensuring full compliance with federal and state tax obligations.”

MRSP: $20,000

“High‑margin economics engineered for category creation.”

“Premium pricing + lean COGS = a defensible margin engine.”

BUNDELED OFFER
M09 + C09

Lift Chute

“EBITDA‑rich unit economics engineered for rapid scale.”

“A near‑zero cash cycle engineered for capital efficiency and rapid scale.”

“SOM penetration transforms HERM from early‑stage traction
into a National Category‑Creator.”

“A 3–5 year trajectory that converts SOM penetration into enterprise‑grade financial scale.”

“Predictable liquidity at every capture level — protected downside, powerful upside.”

“US$1.5M unlocks U.S. certification, manufacturing, and Batch #1 — amplified by
HERM Group’s US$500,000 contribution and a 1.67× capital‑leverage engine.”

HERM’s downside is protected by hard collateral, revenue certainty, TRL9/CRI6 maturity, structured U.S. certification, disciplined manufacturing, a defined cash buffer, and the Cash Method Framework that eliminates financial exposure. Even at 0.5% U.S. market capture, HERM remains profitable, cash‑generating, and strategically acquirable — establishing a Buffett‑grade downside valuation floor of US$50M–US$80M.

HERM Logic delivers predictable liquidity across all market‑capture scenarios — from US$50M–US$80M downside acquisition, to US$250M–US$500M unicorn exit, to US$700M–US$1.2B category‑creator IPO or strategic acquisition.

1.0% U.S. market capture (7,000 units/year) generates US$140M–US$210M revenue, US$35M–US$60M EBITDA, and a US$250M–US$500M valuation
— transforming HERM Logic into a category‑creating unicorn.

2.0% U.S. market capture (14,000 units/year) generates US$280M–US$420M revenue, US$70M–US$120M EBITDA, and a US$700M–US$1.2B valuation — establishing HERM Logic as the workflow‑infrastructure category creator for rooftop logistics™.

“US$1.5M activates certification, tooling, manufacturing, and Batch #1 —
delivering a US$2.5M economic engine, 1.67× capital leverage, and a Buffett‑grade margin of safety.”

H E R M Logic PROVEN IN A SMALL MARKET
B U I L T F O R G L O B A L E X P A N S I O N

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ANZ operating history and detailed
due diligence information are
available through the
Contact Me Form.

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U.S Toll Free: (888) 207 8874

© 2018 - 2026. All rights reserved | (TM and Patents) HERM Logic, Rooftop Logistics, HERM Material Lift & Conveyor | 3rd party images are for illustration purpose only

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